Refund policy

In traditional brick-and-mortar retail the distinction between returns and exchanges is less defined. With physical stores, a customer doesnt need to decide whether they want to return or exchange an item until they are in a store speaking to a sales rep(T&C).

With e-commerce, the customer usually decides independently if they want a return (which signifies a refund) or an exchange (usually for a gift card or a replacement product of equal value).

This Policy highlights the type of data shared / collected from a User in the course of the Users usage of the Website. The Policy further intends to apprise the User of the purposes for which the data of the User is collected and the Websites policy with regard to sharing such personal information with third party entities.

If a customer wants a return, they are communicating that the product did not meet their expectations for one reason or another and want a refund. An exchange on the other hand, means that they were satisfied with the quality of the product and the buying experience, but chose the wrong item.

It is important to distinguish early on in your system which of the two categories the customer falls into, so you know how to process their request. Whether a product is eligible to be returned or exchanged, or both, should be considered before it is sold and clearly stated on your website in your return policy page.